Marketing vs Sales: how to be a team!

Changing customer behavior, more and more touchpoints, increasingly complex data, concepts such as “customer centricity” and, last but not least, increasing digitization mean that sales and marketing processes and customer journeys are undergoing significant change.
How can you align the organization so that successful interaction between the various departments leads to maximum success? That people and employees act as a team?
We speak on 10.3. about opportunities and pitfalls together with Dennis Arntjen, who brings over 20 years of sales experience.