Workshop for people interested in starting a business-Start your Business the female way-Event picture

Workshop for start-ups: Start your business the female way!

“Start your business the female way”

Workshop for people interested in founding a company with Businettes founder Claire Siegert

Learn how to get your business idea off the ground at the workshop – especially if you are just starting out.

In a 4-hour interactive workshop, Businettes co-founder Claire Siegert (Get to know the founder at our meet & eat on 16.11.2024! More info here) will guide you through the first steps of founding a startup. At the end of the workshop, you will give your first elevator pitch and present your business idea.

Thanks to a cross-institutional collaboration between Hof University of Applied Sciences, the business development agencies of Hofer Land and the Einstein1 digital start-up center, this workshop is free of charge for you! We would also like to thank the women’s network Frauen.Stärken.Hof for their kind support.

Workshop Agenda

Workshop introduction and division into groups (10 minutes)

Mindset: Lay the most important building block (30 minutes)

Growth Mindset, Positive Affirmations, Positive Selftalk. Worksheet: Interactive exercise to develop positive affirmations.

Why? Define your business idea precisely (45 minutes)

Problem solving & value proposition, target group, business model, positioning & competition. Worksheet: Elaboration of all points.

Let’s get started: Design your MVP (30 minutes)

Important to be able to get started after the workshop: a minimal viable product. Challenge: You have €500 and 30 days to develop your MVP – start with the concept!

Break (30 minutes)

Visibility – Have the courage! (45 minutes)

How do I confidently develop my personal brand as a female founder? Worksheet: First steps on Linkedin & tips for getting started.

Pitch training (40 minutes)

Pitching on stage?! Yes, you can! Elevator pitch training orally, without slides. With worksheet on pitch conception.

Wrap-up (10 minutes)

Economic development Hofer Land (10 minutes)

Your regional service provider for business start-ups (10 minutes)

Organizational matters

Date: 17.01.2024 from 10:00 – 14:00

Venue: Einstein1, Eventspace

Maximum number of participants: 60 people, the workshop is aimed at all interested parties. Both university members and external persons are welcome!

The workshop is free of charge! However, registration is necessary for organizational reasons.

The event is organized by the StartUpLab of Hof University of Applied Sciences. If you have any questions, please contact Camilla Lenz (

Tip for all Hof students:
Attending this event is credited with three points as part of the new Entrepreneurial Mindset certificate course from StartUpLab.


17. January 2024


10:00 - 14:00

More Info

To the event


Hof University of Applied Sciences
Alfons-Goppel-Platz 1, 95028 Hof
Network - Digitales Gründerzentrum GmbH


Network - Digitales Gründerzentrum GmbH
To the event
Benachrichtige mich bei
0 Kommentare
Inline Feedbacks
Show all comments