LinkedIn power: your career turbo for 2025!

Lecture & exchange with Luca Kastner
Topic: LinkedIn as a strategic tool for professional development
Target group: Women* who want to position themselves professionally and become (more) visible

In a working world where digital visibility is becoming increasingly important, LinkedIn can be much more than just a CV on the web. This event offers practical insights and impulses on how women* can use the platform specifically for their next career step – whether starting a career, changing jobs or positioning themselves as experts.

The speaker Luca Kastner is an organizational psychologist and People & Culture Lead at a growing tech company. She shares tried-and-tested strategies, real-life experiences from recruiting practice and valuable tips for a convincing, authentic online profile.

Contents of the keynote speech

• Understanding & using LinkedIn: An overview of the most important functions – especially for beginners

• Becoming professionally visible: How to position yourself as an expert, build reach and get noticed at the right moment

• Strategies from practice: What HR managers really want to see – and which pitfalls are often overlooked

• Personal branding with substance: How to present yourself clearly, authentically and confidently on LinkedIn

• Q&A & exchange: Open round for questions, experiences and networking

Who should take part?

• Women* who want to sharpen their digital profile and use it specifically for career development

• Career starters* who are using LinkedIn for the first time

• Experienced users who want to strategically develop their profile

• Anyone who wants to reposition themselves professionally or develop an authentic public image

What participants take away

• Specific tips for direct use on LinkedIn

• A better understanding of modern recruiting and online positioning

• Exchange with like-minded people and new impulses for your own career goals

• The opportunity to ask individual questions to an experienced expert