Yuck, you’re menstruating!
(And I apologize at this point if this all sounds very cliché. I’m speaking plainly here and, for the sake of simplicity, I’m not using gender-appropriate language).
Who doesn’t remember this from their teenage years? It was disgust rather than normality. Lack of understanding instead of support.
Menstruation as an absolute taboo subject.
“You must be on your period!” as an explanation if you questioned everything or weren’t in a joking mood.
It’s better not to leave the house with pills or other medication to get you through the day.
All this is supposed to be normality?
Or is a woman’s cycle more of an ingenious construct that employers and we as self-employed people can take advantage of?
Let’s put people in the foreground again.
The power of women
While most men are constantly performing, raking in utopian annual sales in the shortest possible time and still shining as the hero of the family at the weekend, we women often have to sink into our chairs and let out a deep sigh.
Our cycle does not allow this continuous performance.
We experience highs full of ideas and a thirst for adventure. As quickly as we could feel them, they are quickly snuffed out by doubts and self-criticism.
Cycle-oriented marketing can save the day in the jungle
No more continuous performance. There is more. Because the fact that we cannot sustain this continuous performance is not a malfunction or “too little” or “too unfocused”. It is a valuable feature.
While men are hormonally programmed for “steady state”, we women live as walking marvels. Four phases, four energies, four completely different business versions in a single body. Every month. Free of charge. No update necessary.
And what do we do with this gift?
We still squeeze ourselves into 5-day weeks full of to-dos, post glowing posts on LinkedIn on Mondays, give webinars on Thursdays with a sore throat and prefer to pitch when our bodies really only need one thing: a hot water bottle and a pause button.
The power of your cycle
You’re not unreliable or lazy because you’d rather cancel on day one of your cycle than show up. You are biologically quite ingeniously built. And you can finally translate that into marketing.
Cycle-appropriate marketing doesn’t mean you have to disappear from the scene for a week every month (unless you want to, then: do it). It means learning to plan with your energy. Instead of working against it.
Let’s take a closer look at how we can use our phases.
Day 1 to 5: The deep sea diver
Low Energy. Low Mood. High Insight. Your creativity is in the cellar, but your intuition? It’s absolutely on fire. This is the time to take stock. What still feels right? What was just “because that’s what you do”?
Avoid your pitch here. Instead, go into planning. Look inwards and forget about the stage for this moment.
Day 6 to 13: The spotlight
Here we go. You’re back. You’re bubbling over with ideas, you suddenly feel okay in front of the camera and you’re writing blog articles at the speed of light. Make the most of it!
Content Creation? Launch Start? Podcast interview? Go, Go, Go!
Day 14: The Queen of Connection
It’s ovulation time. You are communicative, charismatic and irresistible. Your natural glow is your sales funnel. Now is the time for events of all kinds, lives, insta-stories and customer calls.
If you want to sell – do it now. You are a magnet.
Day 15 to 28: The border crosser
Things are slowly going downhill here.
Your concentration drops again and you become irritable more quickly. In other words: don’t brainstorm spontaneous ideas, but rather analyze, structure and automate them. That’s marketing too. And it’s damn important.
Recycling content, building processes, learning to reject – all of this lives in this phase.
Conclusion: less “go hard or go home”, more “go cyclic or go sane”.
Cycle-friendly marketing is not a trend. It is a long overdue reality check with the female body and a business strategy with a built-in pause button.
Because while AI is constantly drilling us for efficiency and output, your body is a masterpiece of regeneration, reflection and maturity.
Learn to read your cycle, work with it and you will see: Your marketing will become easier. Your everyday life too.
About the author
Ich schreibe Texte, die treffen – mitten ins Herz und direkt ins Bauchgefühl.
Als zertifizierte Copywriterin und Mentorin für zyklusgerechtes Marketing unterstütze ich selbstständige Frauen dabei, mit Worten sichtbar zu werden ohne sich zu verbiegen.
Nach über 15 Jahren in der Hotellerie, mit mehr als einer Million erfüllten Wünschen in drei Ländern, kenne ich die Kraft von echter Verbindung. Heute verbinde ich diese Erfahrung mit verkaufspsychologischem Wissen und einem feinen Gespür für Menschen, Timing und Tönen.
In meine Texten zeigt sich Haltung, Klarheit und die feste Überzeugung, dass gutes Marketing sich anfühlen darf wie ein ehrliches Gespräch.
Wenn ich nicht gerade Newsletter schreibe oder Headlines auf den Punkt bringe, entwickele ich Formate, die Frauen stärken: von Text-Coachings bis hin zu Workshops im Takt des weiblichen Zyklus.
